The competition from videogames, the Internet, and content, content everywhere is making it harder than ever to penetrate our noisy culture and get your attention.  And the businessmen who finance movies (bless them) are responding to the challenge by using terms such as “content discovery” (audience awareness of a movie) and “transaction opportunity” (letting you buy wherever, whenever).

On the upside, however, are the many ever-increasing ways you can watch and the industry can shove, er, get them to you.  Screens in the bathroom — just what you need in your life, I know.

For those who want a longer discussion of what’s required by today’s independent filmmaker, Ted Hope tackled the subject in a post on his TrulyFreeFilm blog here.

Wish us well.  : )