William Mapother

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Marketplace Pressures

Posted on: March 4th, 2010 by wmapother 2 Comments
I’m about 75% of the way through an intensive film finance conference/seminar, and Topic A is the pressures and changes facing the independent film market. Getting indies financed and produced is a bear these days, if you didn’t know.

The competition from videogames, the Internet, and content, content everywhere is making it harder than ever to penetrate our noisy culture and get your attention.  And the businessmen who finance movies (bless them) are responding to the challenge by using terms such as “content discovery” (audience awareness of a movie) and “transaction opportunity” (letting you buy wherever, whenever).

On the upside, however, are the many ever-increasing ways you can watch and the industry can shove, er, get them to you.  Screens in the bathroom — just what you need in your life, I know.

For those who want a longer discussion of what’s required by today’s independent filmmaker, Ted Hope tackled the subject in a post on his TrulyFreeFilm blog here.

Wish us well.  : )


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2 Responses

  1. Helen says:

    I love Indepedent movies,but I just watch them in DVD,never in the Big Screens 🙁

  2. Roberta says:

    Here in Brazil also have difficulties in gaining access to independent productions.

    Salvador Bahia Brazil

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